Website prices on the Costa Blanca range from simple do-it-yourself solutions to custom projects costing several thousand euros. The price alone tells you little; what matters is the design, technology, management, SEO, support and custom work included.
Why prices vary so widely
"How much does a website cost?" cannot be reduced to one useful number. Differences between providers come from scope, experience, design, technology, content, SEO, guidance and post-launch support. A lower or higher price says little about quality without that context.
A low-cost website can be perfectly suitable when your needs are limited. A more expensive site can be worth the investment when it demonstrably fits the business and its goals better. Judge what the site needs to do, not only the invoice amount.
Free to €500: do-it-yourself builders
Platforms like Wix, Squarespace, and WordPress.com let you put something online quickly. Some budget freelancers work in the same range using ready-made templates. For a hobby project or a simple information page for friends and family, this can work.
For a business in Benidorm, Moraira or Dénia, a do-it-yourself platform can also be professional and search-friendly. Wix, Squarespace and WordPress.com are not automatically bad for Google. The real limitations depend on the level of customisation, technical control, multilingual functionality, integrations and support you require. Choose based on requirements rather than the idea that Google can or cannot read a particular platform.
€500 to €1,200: the budget freelancer zone
This price range includes many different approaches: WordPress with a template or page builder, compact custom sites and freelancers using a solid reusable base. Any of these can work well. Check what is included and how much attention is available for your content, local SEO, design and support.
A smaller budget usually means a narrower scope. That may mean fewer pages, less custom work or less guidance, but it does not automatically mean there is no SEO or strategy. Ask exactly what is included and which choices are deliberately outside the project.
For a small local business that mainly needs a clear online base, that can be enough. If you want to grow through content, local SEO, multiple languages or integrations, more time and budget are usually required.
From €895: my current website packages
At Costa Wave Web, a Starter Website currently starts at €895. The technology is selected for the project and may be WordPress, Astro.js, Next.js with Sanity or another suitable solution. Performance depends on the complete implementation, not the platform name alone. My baseline is a fast, maintainable website with clear content structure and local visibility considered from the start.
The Business Website package currently costs €1,395 and includes up to 10 pages, CMS management and a blog or news module. The Professional package currently costs €2,195 and allows up to 20 pages for more extensive projects. Additional languages are available on request for both. The pricing page always contains the current package details and prices.
Two developers can charge the same amount and still deliver very different results. Technology can matter, but the quality of implementation, content structure, performance, maintainability and fit for the business matter more.
From around €1,495: e-commerce and more complex projects
For e-commerce, real estate sites with CRM integrations and fully custom builds, the investment increases with complexity. My Starter E-commerce currently starts at €1,495 and Advanced E-commerce at €2,695. Real estate and enterprise projects with Inmovilla, Sooprema, XML feeds or custom APIs are quoted according to the required functionality.
These projects cost more because they involve more hours, more technical complexity, and more custom work. At this level, price is rarely the deciding factor. Track record is: can the developer show you something comparable they've already delivered?
What the price doesn't cover
Every website needs hosting and technical maintenance, but the form varies by platform. WordPress has core, theme and plugin updates; other stacks have packages, hosting configuration and CMS dependencies. At Costa Wave Web, hosting is optional and maintenance is offered separately. Current WordPress maintenance starts at €49 per month for a standard site.
Any developer who doesn't mention ongoing costs in their quote hasn't removed them. They've just left them for later.
The cheapest option is rarely the cheapest outcome
A low-cost website that does not fit your goals can ultimately cost more if it needs to be replaced quickly. But a low price does not automatically mean a poor website, and a high price does not guarantee results. Compare scope, quality, maintenance and proven work.
A website that works for your business brings in clients and builds trust. One that doesn't just sits there costing hosting fees.
What to ask before you hire anyone
A few questions worth asking, regardless of budget.
Ask to see relevant work and ask why particular technical choices are being made for your project. WordPress, Astro.js, Next.js and Shopify can all deliver strong results when used appropriately and implemented well. Look at speed, accessibility, manageability, SEO foundations and how the site performs on real devices.
Also ask what happens after launch: hosting, updates, backups and support. For SEO, clear titles, crawlable URLs, indexability, a sitemap and good content structure should be considered from the beginning. A meta description can be useful for snippets, but it is not a direct ranking factor.
An honest answer for your business
If you want to know what a website for your specific situation in Jávea, Moraira, Dénia, or anywhere else on the Costa Blanca would cost, send me your current URL or describe your business via WhatsApp. No vague proposals, no hidden fees, no sales pressure.
Or check the full pricing page to see exactly what's included in each package.
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