Appearing in search results when someone in Benidorm, Altea or Jávea is looking for your service isn’t down to luck. It’s the result of a series of specific actions that you carry out consistently. This is what local SEO means for businesses on the Costa Blanca, and what actually works today.
Google, ChatGPT and Bing are increasingly responding to search queries with AI-generated summaries before anyone clicks on a result. GEO is an aspect of SEO that ensures your business is mentioned in those answers.
Most people get vague, generic answers from AI because they ask vague, generic questions. The fix isn't a better tool. It's a better question. Here's how to ask one.
AI is genuinely useful. It saves real time and gets you past the blank page. The question is how to use it without letting it make decisions you should be making yourself. Here's a practical answer.
One wrong AI answer gets copied into a blog. That blog gets summarised by another AI. That summary gets shared. Within weeks, a made-up fact sounds like common knowledge. Here's how that works.
AI doesn't know when it doesn't know something. It fills the gap with what sounds plausible. That's not a bug. It's how the technology works. Here's what that looks like in practice.
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