From stalled projects to new launches — here I share what truly works (and what doesn’t). Case studies, technical insights, and practical tips on web design, Next.js, Shopify, and Sanity.
SEO
Google, ChatGPT, and Bing now answer many searches with AI-generated summaries before anyone clicks a result. GEO is about making sure your business gets cited in those answers. Here's what it means for businesses on the Costa Blanca.
AI
AI can help with website content. It can also damage it. Here's the honest breakdown: when it works, when it hurts your SEO and your credibility, and how to use it without making your website sound like every other business online.
Web design & strategy
The Costa Blanca is one of the most linguistically mixed markets in Europe. Your clients search in Dutch, English, and Spanish. A website in one language reaches one group. Here's what a properly built multilingual site actually does.
Web design & strategy
Instagram is visual. Facebook groups are where the Costa Blanca expat community lives. Both feel like enough. Here's what running your business on social media alone is actually costing you.
SEO
Showing up when someone in Benidorm searches for your service isn't luck. It's a set of specific things done consistently. Here's what local SEO actually means for businesses on the Costa Blanca, and what works right now.
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