Using AI for your website can now go far beyond generating a piece of text and copying it manually afterwards. With a modern website, ChatGPT or Claude can work directly with the content in your CMS. That means AI can not only create something, but also prepare it as a draft in the correct place inside your website.
What does that change for you?
You can explain in normal language what needs to change. Rewrite an existing page, add a new service, update the English version, complete SEO fields or prepare a new article. The change can then be created as a draft in the CMS, ready for you to review before it goes live.
The main advantage is removing the manual work between an idea and the finished update. You do not have to create the text first, find the correct document, fill every field separately and repeat the same work for another language.
AI can prepare complete pages too
When your website is built with reusable content blocks, the workflow becomes even more useful. If you want to add a new service, AI can use the existing parts of the website and prepare a page with an opening section, explanation, benefits, FAQs and a contact section.
The page is not invented separately from the rest of the site. It uses the blocks that already exist in the project, so the new page stays within the same design and structure.
My article about a website that grows with your business explains how those reusable blocks work.
Existing content becomes much easier to maintain
A price changes, a service gets a new name or a page becomes outdated. You can ask AI to find the relevant content and prepare the update in the right places. On a multilingual website, the same change can be carried through to the other language as well.
The same applies to blogs. You can provide a topic and let the assistant help with the structure, copy, SEO title, meta description, internal links and the Dutch version. Everything can then be ready in Sanity as a draft for review.
You keep the final say
The useful part of this workflow is that speed and control can work together. AI prepares the work inside the CMS, while you decide when something is ready to publish. You can open the draft, change the wording and only then put it live.
That also fits with my article about using AI without blindly trusting it. The benefit is faster work, not publishing everything without review.
ChatGPT and Claude can work directly with Sanity
Sanity now has direct integrations with both platforms. There is a native ChatGPT integration and Claude offers an official Sanity connector.
Which one is more useful depends on the task. I compare the practical differences in ChatGPT or Claude for your website.
Especially useful when your website changes regularly
For businesses in La Nucia, Alfaz del Pi, Benidorm and Altea that regularly add services, projects, news, properties or promotions, this can save a lot of time. Your website can stay current without turning every small update into a separate technical task.
If you want to use this for your own website, see my AI support on the Costa Blanca. Existing clients can use the step by step guide to connecting ChatGPT, Claude and Sanity Studio.
Useful for local SEO and GEO too
The same connection can help keep local content current. That may be a service you also offer in Altea, a project in Benidorm or a new page for clients around La Nucia and Alfaz del Pi. AI can use existing content and structure to prepare that addition as a draft, including title, metadata, internal links and local context. The page still needs to add real value; simply swapping place names does not create strong local content.
