5 mistakes on real estate websites and how to fix them
5 common mistakes on real estate websites and solutions
Every day, people on the Costa Blanca look for homes on their phones. If your website isn’t mobile-friendly, they’ll click away before seeing your listings. In this blog we list five common mistakes on real estate websites: why they turn buyers off and how you can avoid them. Start improving your site today!
1. No mobile-friendly design
More and more people browse for homes on their smartphones or tablets. If your site isn’t optimized for mobile, everything can look tiny or jumbled. Text may run off-screen, buttons become hard to tap, and photos get cut off. That turns buyers off. They’ll quickly click to a competitor whose site works smoothly on phones. You might be losing valuable leads!
How to fix it:
- Use a responsive design that adapts to any screen size.
- Test your site on both phone and tablet (ask someone else to try it).
- Provide clear buttons and menus with enough space for easy tapping.
2. Outdated or incorrect information
Imagine you list a villa in Altea, but the price on your site is months out of date. Or the phone number is wrong. An interested buyer will move on fast. Buyers won’t trust outdated info. Every detail must be current. A sold house still listed looks careless. A wrong address or price seems unprofessional.
How to fix it:
- Keep your listings up-to-date: remove properties that have sold or rented.
- Schedule regular updates for sales and rental statuses.
- Check your contact details regularly (at least every quarter).
3. Poor photos or unclear floor plans
Photos are the storefront of your listings. A house with dark, blurry, or crooked photos won’t stand out; buyers scroll past it. Incomplete or unclear floor plans won’t help either: people want to see how the rooms are laid out. A bad photo or unreadable floor plan looks unprofessional. It tells buyers you don’t take your listings seriously. No one gets excited by a dusk photo or a plan that needs squinting.
How to fix it:
- Invest in good photography: shoot in daylight and show each room clearly.
- Hire a professional photographer if needed for sharper, more attractive images.
- Make sure floor plans are clear and labeled (e.g., living room, bedroom, kitchen).
4. No clear call-to-action or contact options
Visitors want to act fast: call, schedule a viewing, or request more info. If they see no button or form, they give up. For example, “Call us!” could be hidden or missing. If the next step isn’t obvious, they click away.
How to fix it:
- Put a clear action button on every page (“Schedule a viewing” or “Call us”) that stands out.
- Include a short contact form on the homepage or property pages for quick inquiries.
- Offer multiple contact options: list a phone number, email, and even a WhatsApp button.
5. Slow loading speed
Nobody has patience for a slow website. Large photos or fancy animations can bog down the page. The result: visitors leave before they see your listings. A slow site loses visitors and kills momentum. Especially for people on the go on the Costa Blanca, speed is crucial.
How to fix it:
- Compress photos and videos so files stay small without losing quality.
- Use a simple design and fast hosting so pages load in a flash.
- Have a specialist check your site: techniques like caching or a CDN (Content Delivery Network) can help.
Clean, updated websites with clear photos build trust. Need help? A specialist can set it right. Take action now and boost your leads!
