5 Simple SEO tips to boost your website visibility today

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Discover 5 simple SEO tips to improve your site’s visibility – optimize titles, meta descriptions, URLs, alt text and internal links – no tech skills required!

1. Optimize your page titles: The page title (what people see in Google) should clearly describe what the page is about. Include your main service or product and location if relevant. For example, instead of a generic title like "Home", use something like "Fresh Bakery in Amsterdam – Artisan Bread & Pastries". A clear title tells both Google and visitors exactly what they will find. Try to keep it short (around 50–60 characters) and put your most important keyword first.
2. Write clear meta descriptions: This is the short text under your title in the search results. Make it engaging and to the point (around 150 characters). Mention what you offer and a reason to click. For example: "Enjoy fresh-baked bread in Amsterdam – order today and taste the difference!". A good description acts like an invitation and helps people choose your site.
3. Use friendly URLs: Look at the address bar. Ideally it should be short and descriptive, not full of random characters. Use words instead of numbers. For example, yourdomain.com/artisan-bread-amsterdam is much better than yourdomain.com/page?id=1234. Use lowercase letters and hyphens between words. This makes it easy to understand for both search engines and people, and it looks more trustworthy.
4. Add alt text to images: Alt text is a short description of an image, invisible on the page but important for SEO and accessibility. Describe in plain language what’s shown. For example: alt="freshly baked wholegrain bread on a wooden table". Google uses this to know what your images are, and it helps visually impaired visitors using screen readers. If your photo shows a key product, mention it – it’s another chance to use keywords naturally.
5. Include internal links: Link from one page on your site to another related page. This keeps visitors on your site longer and helps Google understand your content. For example, in a blog post about types of bread, you could link to your main bakery page or a contact page. Use clear link text like "see our bakery menu" or "contact us for custom orders". Avoid generic "click here" text. Good internal linking feels natural and guides visitors to more information (and more ways to become a customer).

By applying these tips, you make your website more attractive to both people and search engines. Every step helps Google understand what you offer and gives visitors an easy journey. For more tips on easy improvements, check our blog posts on 5 most common website mistakes (and how to avoid them) and Why automatic translations can harm your SEO Strategy.

For example, studies show people judge a website in just a few seconds, so a strong title and description really pay off. Even if you just fix one or two of these things today, you should see your site start climbing in search results. Think of your website as a 24/7 salesperson: a little effort now means more customers tomorrow. Good luck optimizing, and remember – small changes can make a big difference!