Simple website tweaks to boost conversions – small changes, big impact
Your website is like a friendly salesperson working 24/7. But even the best salesperson can improve a bit to get more customers. By tweaking a few simple things, you can make visitors stay longer and turn into customers. These easy fixes won’t require technical skills, and they can have a big impact on your site’s conversion rate. Let’s look at some quick wins.
Use eye-catching call-to-action buttons
The call-to-action (CTA) is the button or link that tells people what to do next (for example, "Get a Quote" or "Shop Now"). If visitors don’t notice it, they won’t click. Make your CTA button stand out:
- Pick a bright, contrasting color. For example, if your page background is white, an orange or green button will grab attention. Dull gray buttons blend in and get ignored.
- Use clear, action-oriented text. Keep it short, like "Buy now" or "Learn more", so people know exactly what will happen when they click.
- Give it space. Don’t cram the button between other elements. A little whitespace around it helps it pop.
For example, try adding a vibrant orange button on a light background. You’ll be surprised how many more clicks you might get!
Keep your text short and clear
Nobody likes reading a wall of text online. People scan quickly and make decisions within seconds. Help them by making your content easy to skim:
- Short paragraphs. Limit paragraphs to just a few lines. Each paragraph should focus on a single idea.
- Use headings and bullet points. This way, important points jump out (like this list!).
- Front-load key info. Put your main message in the first sentence of each paragraph.
Imagine you have a long policy explanation. Instead of a long sentence, boil it down to a short bullet point. For example, change "In the unlikely event that you are not satisfied with our service, we offer a 30-day money-back guarantee" to just "30-day money-back guarantee." Clarity wins every time, so trim the fluff and keep it friendly and to the point.
Build trust with real testimonials
People trust other people more than they trust ads. A quick customer testimonial on your site can boost credibility big time. Add a sentence or two from a happy customer, along with their name (and maybe a photo or company name). This is known as social proof. It shows real people believe in you.
- Use a short quote. For example: "I got a beautiful website in 2 weeks – and my sales jumped 30%!" – Karin, Helios M&A.
- Include specifics. Mention a real name, business, or location if possible. It makes the quote feel genuine.
- Place them strategically. A testimonial near your CTA can reassure visitors just before they click.
These little signs of trust, customer quotes, ratings, or certificates, tell visitors that you’re the real deal. As we explain in our 5 conversion killers blog post, such trust signals prevent people from bouncing off your site.
Keep in mind: you don’t need big budgets or coding skills for these changes. Often, trying one tweak at a time (and maybe watching how visitors react) can pay off quickly. Even switching a button color or rewriting one sentence could make a real difference.
For more simple but powerful website tips, check out our blog. We regularly share practical advice to help businesses like yours get more customers online. A small change today can bring you those new customers tomorrow! And Google loves clear, user-friendly sites too, another bonus for your SEO.
